A Message from the Executive Director

Thanks for taking the time today to check out what’s going on at The Obesity Society (TOS) as part of your daily online routine (which we hope also includes sharing the latest news about obesity in your Facebook status, re-tweeting a Twitter post from @ObesitySociety and posting a comment on the intellectual obesity forum on LinkedIn).

 

You may have noticed that TOS is ramping up our efforts to reach and engage with an even larger audience, and social media is key to our strategy.

 

More and more often we’re hearing from our members, and others in the obesity community, that they’re turning to social media to connect with their peers and seek out information about latest news and research in the field. Patients, hospitals and healthcare professionals are doing so as well. In fact, I turned to social media to pull this collection of interesting facts about social media and health:

 

  • One in two adults is using their smartphone to look up health information.
  • Ninety percent of people ages 18-24 say they would trust health information they found on social media channels.
  • More than one quarter of hospitals have a social media presence.
  • Sixty percent of doctors say social media improves quality of care.

 

At TOS, we’re looking to unique ways to engage with you online, and expand that engagement to platforms that people visit regularly beyond our pages. We’re asking for your support. It’s easy - if you’re not already connected with us:

 

 

It’s our hope that you will use these platforms to find, comment and share information with your social networks about obesity research, treatment and prevention. You can help us spread the word by simply “liking” our Facebook posts, re-tweeting our tweets or posting a question or comment on our LinkedIn group. Together we can share information about obesity far and wide to help improve the lives of those affected.

 

In addition to TOS’ efforts to spread the word, others in the obesity community are working to address the stigma of obesity in visual images online and in the news. The Yale Rudd Center just launched a great new, free resource to help promote fair, unbiased images of obesity and weight-related topics. Read more about the resource in the article below and keep it in mind for your upcoming activities that involve visual elements.

 

Sincerely,

 

Francesca M. Dea

Executive Director

TOS eNews

February 20, 2013

(Please note: External Links are provided as a courtesy. The Obesity Society is not responsible for the content on sites accessed through external links.)

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