Letter from the President

The Obesity Society eNews

April 3, 2013

 

Dear Fellow TOS members,

 

Obesity Week 2013 registration opens April 15! By now you are well aware that our annual meeting will be held in Atlanta, Georgia, Nov. 11-16, in coordination with the annual meeting of the American Society for Metabolic and Bariatric Surgery (ASMBS). Your registration fee allows you to attend both society’s annual meeting programs, high-profile joint sessions, and variety of free social events. Obesity Week brings a larger foot print - doubling the programing and the number of attendees, expanding the numbers of exhibitors and the level of corporate engagement, and broadening the impact of the science presented by our members through enhanced media and public attention.

 

In addition to our work on this exciting meeting, we’ve enlisted in a variety of current initiatives to encourage physicians, policy makers, and the general public to recognize that obesity is a medical condition that should be treated seriously. TOS and our allies have worked through advocacy efforts to improve the FDA approval process of obesity drugs. These significant changes led to the approval of two new drugs that will provide physicians with an expanded set of treatment tools. Similarly, TOS is advocating for expanded insurance reimbursements for the range of valid obesity treatments. In conjunction with these and other efforts, TOS seeks to position itself as primary source of information guiding media coverage of obesity science and treatment.

 

I am pleased to mention two initiatives TOS has undertaken to achieve these goals. Beginning in late January 2013 through efforts led by our new Director of Communications Mollie Turner, with important contributions from our social media consultant Martin Binks, and our Executive Director Francesca Dea, we have significantly increased our traditional and social media outreach efforts and public recognition.

 

In the brief interval between January 31 and March 21, 2013, TOS issued five press releases and statements on a range of topics from comments on the NYC ruling on sugar-sweetened beverage restrictions to new research reinforcing the tie between obesity and mortality. Check out the “news” section on our homepage for these and the several other statements that were posted to our website, shared via social media, sent over PR Newswire, and shared with key reporters who cover obesity issues.

 

According to our communications team, this increased media outreach is already improving the visibility of our Society among the media and the general public. Importantly, these efforts have facilitated our forming and nurturing relationships with key reporters who are seeing the value we provide as the leading scientific society dedicated to the study of obesity. TOS has recently received inquiries from high-profile outlets, such as CNN, well-known documentary producers, and key outlets for reaching physicians and clinicians that can support the integration of obesity research into practice.

 

In addition, in May, keep an eye out for more information about our soon-to-be launched campaign called “Treat Obesity Seriously,” developed in partnership with our corporate advisory council (CAC) and the TOS leadership.

 

We look forward to continuing these efforts and furthering the recognition of the groundbreaking work and expertise offered by our members and volunteers.

 

Sincerely,

Harvey J. Grill, PhD

President of The Obesity Society

(Please note: External Links are provided as a courtesy. The Obesity Society is not responsible for the content on sites accessed through external links.)

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